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Effective Date: 25 March 2026 | Last Updated: 25 March 2026

Cookie Policy

1. Introduction

This Cookie Policy explains how Blether Health Limited (SC883133) (“Blether”, “we”, “us”) uses cookies and similar technologies on blether.health and within our practice management platform. It should be read alongside our Privacy Policy.

We comply with the Privacy and Electronic Communications Regulations 2003 (“PECR”), as amended by the Data (Use and Access) Act 2025, the UK GDPR, and guidance from the Information Commissioner's Office (“ICO”).

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. This policy also covers similar technologies subject to PECR, including web storage, tracking pixels, and device fingerprinting.

3. Cookies We Use

3.1 Strictly Necessary

Essential for the Service to function. These do not require consent under PECR.

NamePurposeDurationProvider
[session_id]Authenticated sessionSessionBlether
[csrf_token]CSRF protectionSessionBlether
[cookie_consent]Your consent preferences12 monthsBlether
[sb-*-auth-token]AuthenticationSessionSupabase

3.2 Functional

Enable preferences like display settings and timezone. We request consent before setting these, unless they fall within PECR exemptions introduced by the Data (Use and Access) Act 2025.

NamePurposeDurationProvider
[preferences]UI preferences12 monthsBlether
[timezone]Timezone for scheduling12 monthsBlether

3.3 Analytics

Help us understand how visitors use the Service. These require your explicit consent and are not set until you opt in.

NamePurposeDurationProvider
ph_phc_*_posthogTracks usage behaviour, page views, and user journeys365 daysPostHog

PostHog also uses localStorage to store additional analytics data alongside the cookie. We use PostHog's consent management features to ensure no analytics data is collected or stored before you opt in.

3.4 Marketing

Used to measure the effectiveness of our advertising campaigns. These require your explicit consent and are not set until you opt in.

NamePurposeDurationProvider
_gcl_awStores Google Ads click info (gclid) for conversion attribution90 daysGoogle
_gcl_auConversion linker for cross-domain ad tracking90 daysGoogle
_gcl_dcStores click info from Display Network campaigns90 daysGoogle

Google Ads cookies track whether clicks on our advertisements lead to sign-ups or other actions on our site. They do not give us access to your personal browsing activity. We implement Google Consent Mode to ensure these cookies are only set after you give consent.

4. Third-Party Cookies

Some cookies are set by third-party services we integrate. We do not control these cookies — refer to each provider's own policies:

5. Your Choices

When you first visit our website, a cookie banner lets you accept or reject all non-essential cookies in one click. Our consent mechanism:

  • Does not set non-essential cookies before you make a choice
  • Gives equally prominent Accept and Decline options
  • Does not treat scrolling or continued browsing as consent
  • Does not use pre-ticked boxes

You can change your preferences at any time via the “Cookie Preferences” link in our website footer, or through your browser settings. Blocking strictly necessary cookies may affect Service functionality.

6. Data Protection

Where cookies process personal data, we do so under the UK GDPR. Analytics and marketing cookies rely on consent (Art. 6(1)(a)). Strictly necessary cookies rely on legitimate interests (Art. 6(1)(f)) or contract performance (Art. 6(1)(b)). See our Privacy Policy for full details.

7. Retention

Session cookies are deleted when you close your browser. Persistent cookies last for the durations listed above, or until you delete them via your browser settings.

8. Changes

We may update this policy to reflect changes in our cookies, technology, or the law. Material changes will be flagged via the website or consent mechanism.

9. Contact

Email: privacy@blether.health

Post: 11 Crawfurd Gardens, Glasgow, G73 4JP

ICO: ico.org.uk | 0303 123 1113